Michael Yost

As a part of the beauty industry since 1991 and a business owner for 16 years, Michael has seen a lot of changes in the industry but also many areas that very much stay the same.

Michael first found Strategies as a new business owner himself, attending Incubator in the Fall of 2001 in Chicago. The information he heard as an attendee changed his view on his business and how to move forward for the future. In his 16 years of ownership many things changed around him, but the foundation that was built in that first class stayed the same. Quite simply, it fundamentally changed his approach to our industry.

That one class opened up a relationship with Strategies that has lasted ever since. Michael now has the privilege of teaching, mentoring, and coaching others as to how to reach their business and personal goals using the solid business principles that Strategies teaches.

As a presenter and coach Michael believes that, “There is no magic pill, or easy fix. However a willingness to work hard and stay true to the systems that drive your business will allow you to reach the goals you have set.” His job is to help you stay accountable to reaching that objective, and as a teacher/presenter giving you the tools needed to get the job done.

Eric Ducoff

Eric Ducoff is the CEO at Strategies, and a Certified Digital Marketing Professional. Throughout his 28-year history with Strategies, Eric’s wide array of responsibilities have included content development, strategic planning, online education, internal operations and event coordination. His passion, however, lies in digital marketing and using technology to drive sales and leads.

When not working, Eric enjoys spending time with his wife, Krista, and two children, Lillian and Wesley. He’s also an obsessive guitar geek, and has performed across the US and Norway.